SaaS
New users were dropping off within the first 10 minutes. The setup flow was too long, with unclear CTAs (Call to Actions) and feature overload during onboarding. The interface tried to do too much graphs, chats, and widgets were visually heavy, creating a cognitive load that made navigation frustrating for new users.
Task
The interface tried to do too much — graphs, chats, and widgets were visually heavy, creating a cognitive load that made navigation frustrating for new users.
Ohio is a global leader in retail marketing, with over 5,000 staff. At the start of 2020, was ready to launch their new visual identity but faced a recognizable challenge: how to get all 80,000 engaged?
Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts.
We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing